Conventional branding operates on the premise that what holds true for image-driven product categories can be applied across the board: that intangibles can substitute for tangible differentiators. But image-driven categories are the exception, not the rule - and in the vast majority of categories, consumers choose on tangible benefits.
Reason inc.'s proprietary strategy method dispenses with the false premises of conventional branding. We see a brand for what it is: neither an end in itself, nor a means to an end – but a byproduct of consistent delivery against a relevant tangible benefit. That's why we focus on what really matters: identifying tangible benefits and leveraging them into strategies that motivate behavior.
Services
- Behavioral platform for all marketing activity – starting with objectives
- Strategy development, using our proprietary method
- Competitive analyses
- Internal audits
- Marketing management counsel
- Strategy off-sites
- Marketing communications assessment
- Value propositions