Press

• Forbes, Dog Food Made from Feathers: A Win-Win for Royal Canin
• Forbes, Japan Basks in its New as an Affordable Travel Destination
• Forbes, Can Brugal Become the Stoli or Absolut of Rums?
• The New York Times, For Oreo, Cadbury and Ritz, a New Parent Company
• The New York, When Freedom's Ring Isn't A Cash Register
• Yahoo News, Burger King Decapitates "King" Mascot
• The Daily Beast, How Donald Trump Trashed his Own Brand
• The Atlantic, Economic Worries Dominate Poils, Though Obama's Approval Climbs
• The Village Voice, NYU Business Student Makes $300K Off Bin Laden T-Shirts, Gives it All Back
• New York Magazine, The Strange Story of the NYU Business Student and the Bin Laden T-Shirts
• Newsmax.com, Will Glenn Beck Jump Ship? A $200 Million Gamble
• New York Daily News, Glenn Beck Considers Starting His Own Channel Like Oprah Winfrey's OWN
• The New York Post, Goldman Sachs Ad-Tacks
• Forbes.com, Why We Can't Stop Shopping
• The New York Times, Campaigns Walk the Invisible Tightrope
• Forbes.com, Making Market Research Pay
• Forbes.com, Preparing for a Modest Recovery
• Forbes.com, Marketing Tips from the Great Depression
• The New York Times, Angry Ads
• Brandweek, Marketers Expect to Keep Jobs, Budgets
• Forbes.com, Dusting off the Hard Sell
• Brandweek, Everything You Need to Know About CAGNY
• Forbes.com, The Tough Times Pitch
• AARP Bulletin, Obamabilia: From T-Shirts to Bling, All Things Barack Are Flying off the Shelves
• Brandweek, What to Expect in a Recession
• The New York Times, Riding Obama's Coattails, Making a Buck Along the Way
• Adweek, OfficeMax Introduces Four New Brands
• Brandweek, Why Some Brands Cheer a Sour Economy
• Toronto Globe & Mail, Giants of the Air Search for Size that Fits
• Brandweek, Army Imitates Apple to Draw New Recruits
• The Washington Post, Economy's Fate Hinges On Shoppers' Stamina
• Brandweek, Hypnosis Brings Groups into Focus
• The New York Times, Post Office Aims to Leave Yesterday's Image Behind
• NPR/National Public Radio, Marketplace: Boeing Delays 787 Dreamliner
• Brandweek, Yellow Tail Sparkling Wine Ready To Pop the Competition
• Brandweek, Which Retailers Are Getting Relationships Right or Wrong?
• Brandweek, Brand Keys 2007
• CNN, No Pet Food Panic Here
• The New York Times, A Day to Honor a Great Man, not Low Prices
• ABC News, Cool Credit Cards
• Horizont (German), Viel zu viel zu lesen
• Orlando Sentinel, Battle of the Brands
• Werben & Verkaufen (Germany), Lesen Sie das hier!
• The New York Times, Army’s New Battle Cry Aims at Potential Recruits
• CNBC, Is Advertising Getting Too Sexy?
• WNYC/The Brian Lehrer Show, The New Exclusivity
• Forbes.com, Bully Marketing
• NBC Nightly News with Brian Williams, In-Your-Face Advertising
• The New York Times, JetBlue May Be Big, But It Wants Fliers to Think Small
• Media Magazine: Being Reasonable, Posthumous Interview with Bernbach, Ogilvy and Reeves
• Media Magazine, A Few Good Blogs
• Handelsblatt (Germany), Handling Trademarks in the Blogosphere
• Media Magazine: Being Reasonable, To Blog or not to Blog
• Automotive News, New GM SUVs Will Be Value-Priced
• The New York Times, The Apprentice to Try Out Palm Trees
• Media Magazine: Being Reasonable, Things to Leave in 2005
• Automotive News, Buick Dealers Pin Hopes on Full-Sized Lucerne
• Media Magazine: Being Reasonable, The Inevitable Rise of the Transaction Planner
• Brandweek, Being Rational About Emotional Connection
• The New York Times, A Schwab Campaign Steeped in Personality
• Media Magazine: Being Reasonable, Advertising When Business is Not As Usual
• Media Magazine: Being Reasonable, Breaking Through the Clutter Myth
• Media Magazine: Being Reasonable, Planning Media on Motivations
• New York Newsday, The Cruise Missile is Out of Control
• TechCentralStation, The Force Be With Us?
• Media Magazine Cover Story, The New Ad Agents
• Automotive News, GM Revives Hot Button Promotion With a Twist
• The New York Times, How Can General Motors Remake Itself
• American Banker, Web's Real Value Is as Part of Multichannel Environment
• Brandweek, Jumping off the Branding Bandwagon
• The New York Times, American Companies Adjust to Anti-American Fervor
• The New York Times, Sticking to Plans on Madison Ave.
• American Banker, Stop Fussing So Much Over the Brand: Differentiate by Managing Interaction
• Brandweek, When 'Made in Germany' is a Liability

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