Reason Inc.: Marc Babej
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Marc E. Babej

Marc is the founding partner of Reason inc. and a leading authority on marketing strategy. He is Forbes.com's marketing columnist and a frequent commentator on private sector and political marketing, in media such as ABC News, CNBC, CNN, NBC Nightly News, The New York Times, The Washington Post and The Wall Street Journal. He holds degrees from Brown University (A.B.) and Columbia University (M.S.).

Marc joined the editorial staff of Forbes Magazine straight out of graduate school. After three years of reporting on European business and the global economy, he stumbled upon marketing strategy and promptly changed careers. Starting out as an entry-level brand strategist at creative boutiques Deutsch and Kirshenbaum & Bond, he rose within four years to Senior Vice President at global agencies J. Walter Thompson and D'Arcy, leading strategy for clients such as Merrill Lynch, Ernst & Young, Pfizer and Sony.

In 2001, Marc left the agency business to launch a new kind of consultancy, based on an uncompromising commitment to integrity and a proprietary approach to strategy development and implementation. The reason-to-choose method dispenses with the conventions of branding and focuses single-mindedly on motivating behavior as the only path to monetizing marketing investments.

The company's client base includes Fortune 500 companies, larger private firms and successful startups; industries from health care, to services, to entertainment, to technology; U.S. and foreign governments. In keeping with Reason inc.'s code of ethics, client relationships are conducted with strict confidentiality and no-upsell policies.

In a September 2006 column in Forbes.com, Marc and his partner Tim were the first to urge marketers to prepare for an impending recession. Since then, Marc has written extensively about the impact of the economic cycle on marketing, and has been sought out by clients and media alike for expertise in this area.

Marc is versed in two classical and five modern languages (Czech, German, French, Italian and a little English); he is a history buff and an avid photographer. He lives with his wife, Erin, and their dogs, Monty and Emma, in Manhattan.

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